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What are the most effective social media methods and strategies to target Boomers? Being one myself, and most of my friends, I ask, what do I want in my second home, the community... read more >
Posted: May 06, 2012 / Real Estate Business
You meet a stylish, 50-something couple from Genoa at a dinner party. Over digestivos you tell them you are a Realtor and they are thrilled. For the next 3 days you show them a do... read more >
Posted: Apr 25, 2012 / Real Estate Business
Capping a four year run-up, Key West average sales price peaked at around $950,000 in late 2006. Literally an exhaustion gasp. Then followed 48 months of steadily declining prices... read more >
Posted: Apr 20, 2012 / Key West
Why do realtors accept your listing, even those listings with practically no chance of selling? Answer: Self Advertising. The sign in the front yard, the many internet sites that ... read more >
Posted: Apr 16, 2012 / Key West
Many Key West home owners, particularly in Old Town, are experts in Real Estate. They know how much their home is worth because they closely follow the real estate market. As a sm... read more >
Posted: Apr 07, 2012 / Key West
Realtors spend more direct time getting a listing then they do on selling it. Getting a listing involves time getting an appointment, making a presentation and showing you all it's... read more >
Posted: Mar 23, 2012 / Key West
There are 350 licensed Realtors in the Key West Association of Realtors. Perhaps one-third of them actually practice real estate. Even so, for a town as small as Key West, 100+ R... read more >
Posted: Mar 20, 2012 / Real Estate Business
As of mid-March, the Philadelphia Housing Market Index is up almost 12% or double the S&P 500 for 2012. The SPDR Homebuilders ETF (XHB) is up 17%. The XHB is made up of 35 stocks ... read more >
Posted: Mar 17, 2012 / Real Estate Business
​I focus on homes in Old Town Key West. Two story, frame construction, tall ceilings, close to your neighbor and mostly plain looking from the outside.  The magic is inside ... read more >
Posted: Mar 13, 2012 / Key West
​​There are two categories of "locals" in Key West - Conchs, those born in Key West, and everyone else.  Many Conch's live in property that has been passed from generation... read more >
Posted: Mar 08, 2012 / Key West

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